Increasing brand recognition will ultimately increase sales and market share. Aside from sales, there are numerous methods to gauge brand awareness, each with a different level of complexity, expense, dependability, and accuracy.

At the most fundamental level, we advise small companies to monitor website performance and search interest, paying close attention to direct traffic (data available from Google Analytics) and traffic originating from branded terms. (Data available from Google Search Console). Over time, we also suggest checking Google Trends to see how frequently people are searching for your company name.

Building a strong brand is essential for any company, no matter how small, if it wants to experience long-term success.

Should you need a hand implementing your own brand awareness strategies, reach out and we’d be happy to help.