A company's primary communication to its audiences is contained in its content. This can be done in several ways, for multiple audiences and with a variety of outcomes for a company. When it comes to brand awareness, high-quality content is a very effective tool to attract consumers and raise their familiarity with your business, products, or services.

To maximize efficacy, make sure your content strategy complements your SEO efforts. More and more prospective customers will become familiar with your brand as you improve your organic visibility for non-branded terms, which over time will also increase search volumes for your branded terms.