Events are a wonderful way to engage your target audience and build brand awareness for your small business, from large community gatherings to intimate informational get-togethers.

Focus on spreading your main message and showcasing the human side of your company whether you choose to host an event yourself or participate in a larger one that is organized by a third party. Take advantage of the opportunity to show that your company is much more than what it offers.

The huge increase in popularity of online events (such as webinars) during the pandemic isn’t slowing down anytime soon, and there are still plenty of opportunities for all types of small businesses to ride this wave. You can even partner with other related businesses to co-host events.

Just keep showing up for your customers, keep offering value and showing your expertise. This will build mental availability that’ll keep you front of mind when they’re ready to buy.